Dr. Moran Cerf, is a distinguished Professor of Neuroscience and Business at Columbia University, as well as the Alfred P. Sloan Professor of Screenwriting at the Academy of Motion Picture Arts and Sciences.
In his recent work, Dr. Cerf has empowered global leaders by helping them apply key lessons from decision science and neuroscience to make critical choices such as the Nuclear Launch Protocols.
Prior to this, his groundbreaking research involved studying patients implanted with neural devices during brain surgery, exploring decisions and even dreams paving the way for some of today’s most exciting advances in neuroscience, including brain-machine interfaces.

Prof. Dr. Sandra Matz is the David W. Zalaznick Professor of Business at Columbia Business School and the author of Mindmasters.
Over the last ten years Prof. Dr. Matz has published more than fifty academic papers in the world’s leading peer-reviewed journals, and her work has frequently been covered by many major news outlets, including the Economist, the New York Times, the Wall Street Journal, and Forbes.